Moe Sew Co Millinery is under the direction of Emily Moe. Each hat is made from the finest materials: velour felt, silks, ribbons and beads.
Each stitch is made entirely by hand with a needle and thread.
Emily’s work tips its hat at styles that are classic, but with a thoroughly modern eye. She creates hats and headwear for women and men, and is happy to create something entirely for you.
She also teaches millinery regularly both in Duluth and throughout the midwest. Contact her to enquire about upcoming classes.
If you would like to host a class in your community, please let her know. She has taught in schools, shops and homes with small minimum class sizes.
I believe that it’s ok for a woman to be equally comfortable in a pair of stiletto heels and a pair of Carhartts. I believe that what we wear is our purest form of self-expression. Art belongs on our heads, shoulders and heels as well as our walls. I love corsets and bustles, but I’m glad I don’t have to wear one every day. I’m glad I don’t have to wear any one thing every day and that the internet has made subcultures of every kind explode. I can dress 1940s on Monday, Victorian on Friday, and like a logger on Saturday. I think men look incredibly sexy in suits and I don’t understand why they don’t wear them more often.
My work is rooted in the past. I use traditional forms– fedora, porkpie, cloche– but my hats are created with the eyes of a modern person looking at the past through rose-colored glasses. I begin by making a single design choice. Following that choice, I am not always in control of the process. The materials I use have their limits and piques. I work to find solutions to the problems they create, finding balance and design lines. I begin by blocking over antique and antique-style wooden blocks and then make each stitch with a needle and thread.
I am a tactile person. I love the feel of fur felt under my fingers and am completely fascinated by the beauty in a single feather. Millinery appeals to the inquisitive aspect of my personality as well. All of my life I have been driven to know how things work, to take things back to their source and to explore the world through art. I love millinery because each and every art form can be applied to my hats. I can use wire crochet, bead embroidery, French silk flower making, ribbon work, and needle felting. There is no end to this, no technique that can’t in some way be applied. That is why I love it so much.
I began to study hat making at Lillstreet Art Center in Chicago. I took their class seven times and become utterly addicted to making hats. After my millinery teacher, Eva May, left Lillstreet to start her own studio, I followed her and helped paint the walls and wash the floor. I began selling my hats on my husband’s Etsy site in 2007, and though my husband and I show together as Moe Sew Co, I do have my own Etsy shop for the “millinery division”.
Several years ago, I began looking for fellow milliners to gather together and form a community. I discovered a little-used millinery team, Milliners of Etsy, joined, and began recruiting others. I took over Captainship of the team in 2010. At that time, we had 25 milliners. We now number over 550 with members in every part of the globe: Singapore, Hong Kong, Australia, Czech Republic, the United Kingdom and the US. As Captain, I facilitate our active on-line discussion forum and organize events such as our quarterly challenges. Our challenges have put me in touch with many of the greatest milliners of our generation: Louise Green, Wayne Wichern, and Patricia Underwood. They have also gotten press across the internet and in magazines such as HATalk and The Hat, two magazines based in the UK.
For Race Days, Weddings and High Tea. Spring and summer is when we can let it all bloom: let it all be fanciful.
Many hats from this collection are available for sale at the Moe Sew Co Millinery Etsy Store. Most of these hats can be made to order, and other colors are available. If you would like a hat in a different color or with a different finish, Emily can make a hat that is similar to the one shown. Since all of these hats are made by hand, however, no two hats will be entirely alike. Some variation is inevitable. Final artistic decisions will be made by the milliner with direction from the client.
Fall, when the wind turns sharpish and the fashions become layered. I’ve always loved this time of year just as I love when the snow starts falling and everything feels more settled, more quiet.
You have to dress for these days. You need hats for this kind of weather. Flannel shirts. Wooly scarves. Soft felts.
Some of these hats have found their forever homes, and while I cannot promise that a request will be exactly like the first hat, I can give it my best shot. Besides, with a custom milliner you can have a custom hat.
They cannot be defined by season, only style. For those moments so special they are also timeless. Most of these pieces are custom made, but all can be used as inspiration for your own most special moments.